Sri K.S.Sarma, a visionary with a mission, is Founder President of this prestigious Visual Media Institute.

Sri K.S.Sarma who is from Indian Administrative Service (IAS), during his long journey, has served as Secretary of Government of Andhra Pradesh, in the department of education, Principle Secretary of Government of Andhra Pradesh in the department of Finance, Joint Secretary (Broadcasting) under Ministry of Information and Broadcasting, Government of India, Director General Doordarshan, Additional Secretary in the Ministry HRD Government of India and as Chief Executive Officer of Prasara Bharati.

Having reached the pinnacle in electronic media in India, he also made his presence felt globally, by unanimously getting elected to the coveted post of Vice President of Asia Pacific Broadcasting Union at Tokyo and as Vice President of Common Wealth Broadcasting Association at London, for a three year term.

During his checkered carrier as a Media Leader of the Country, he attained distinction of setting up several new Broadcast Stations and Channels under Prasara Bharati. To add one more feather in his cap is, his initiation of starting DTH service, free of cost to all its viewers for ever, will be ever remembered in India.

Being educationalist with administrative acumen and with vast knowledge in the field of media, Sri K.S.Sarma will be leading this Institute from the front, in search of its excellence for the benefit of its students pursuing the course in this Institute of Excellence.

Allur Bhanumurthy, who is a founder member of this prestigious institution, served as professor and Head of the Department of Film and Television Institute at Pune, which is a premier Institute of India.

As a cinematographer he had been associated with the icons of the Hindi Film Industry at Mumbai for over two decades and had the honor of receiving various awards at the Regional and National level.

He had the privilege of associating himself with the lead banner of B.R.Films of Mumbai for over a decade.

Sri Bhanumurthy served as the Director of Films Division at Mumbai and Delhi. During his checkered carrier, he had the distinction of being honored with six NATIONAL AWARDS and several International recognitions as successful cinematographer and director.

He will be heading this Institute in videography, cinematography and Direction departments.

Sri B.S.S.U.M.Avadani has nearly two decades of involvement in Broadcast industry and will be the head of Technical wing of the Institute.

With degree in Electronics and Communication Engineering, Sri Avadani has been exposed to every type of field activity in the Electronic media.

He had been actively involved with various channels from the stage of identifying and commissioning of Equipments for Broadcast purpose.He had been intensively trained by all major global manufactures of Broadcasting Equipments both in India and abroad.

He has been actively involved in maintenance of media equipment in all major channels at Hyderabad.

Sri Avadani had wide opportunity in organizing technical training sessions, both in theory and practice for various institutions like Doordarshan, Etv, Zee Network, Sun network, Jaya TV, OTV, TV9, TV5, Manipal Institute of communications, Asian School of Journalism, Agriculture University, Hyderabad., Central University of Hyderabad and Information and Public Relations Department, Government of Andhra Pradesh.

He served as Head of the technical wing of M\s.Visual Technologies India Pvt Ltd. at Hyderabad.

Sri Avadani has been a fore runner in updating Broadcast Technology information and is well conversant with Solid State Technology, which is presently put to use in the film and television industry.
With vast experience in teaching and training Sri Avadani will lead in qualitative empowerment of students pursuing the course at this Institute.

Sri D.Sai prasad, the designated Secretary and C.E.O of the Institute will share his vast experience in Electronic media, in the field of programe content, tv Journalism, human relations and Direction Department.

He is a panel Producer and Director for Doordarshan both at the Regional and National level.

Presently he is executive producer and director for the Ministry of HRD Government of India and also for Naitonal Informatics Centre working under Ministry of Communications and Information Technology, Government of India.

Sri D.Sai Prasad had been an Accrediated Journalist with Information and Public Relation Department, Government of Andhra Pradesh.

He has been producing and directing number of sensitive films for A.P.State film Development Corporation and other Government departments, carrying out its objectives.

Number of his films were selected for International Festivals and won major recognition at Asian Film festival at Taiwan.

Sri D.Sai Prasad had served as Consultant (Programmes) for Sri Venkateswara Bhakthi Channel, from its inception.

He had the privilege of heading Television Producer’s Council of Andhra Pradesh for two term period.

Well conversant with latest technology and process of production, Sri D.Sai prasad will put forth his vast experience in production values with a cutting edge of technology, making a value addition for this Institute.